About Pretty Little Rituals

Pretty Little Rituals is for women who love beauty but do not believe every step of a routine needs the most expensive option. Every story pairs a luxury pick with an everyday one, across skincare, makeup, hair and fragrance, so you can choose where your money goes.

What we promise

• Two price points, every time. A splurge and an everyday pick, with a plain explanation of what separates them.
• A short list. A few well-chosen finds per story, not fifty.
• Honest about how picks are made. Products are chosen from their ingredient lists, brand reputation and customer reviews. If we have not tried something ourselves, we will not pretend otherwise.
• Beauty, not medicine. Nothing here is medical advice. For a skin concern, please see a dermatologist, and patch test anything new.
• Open about affiliate links. Some links earn a small commission. It never changes the price you pay, and it is always disclosed.

New stories

New stories go up twice a week.